All of us have been one or the other, a customer, or, a client. Many times it can be hard to differentiate one from the other. Are you a customer? Are you a client? If you are engaging the services of a business, do you wish to be treated as a customer or a client? Maybe Mr. Webster can help with your answer by providing a definition for each. Customer- one that purchases a commodity or a service. Client- a person who engages the professional advice or services of another. Now, I don’t know about you, but, the definition for a client sounds a lot better than the definition for a customer. Especially the part about “professional advice or services.” If I am going to spend my hard earned money on a service, I want to be treated like a client. It may cost a little more, but, the added value gained is worth a little extra cash. Especially when I am standing in three inches of water in my living room. Moreover, in most instances a customer transaction is a one time occurrence. The sales experience with a client however, tends to be a lifelong occurrence with trust and relationship being forged between the client and the service provider. With email, texting, etc., the client experience may lose out to merely becoming a customer. Have you tried talking to your bank on the phone lately? In our business we have made it our priority to treat our clients, as clients. I have often heard this saying and it seems to be making a resurgence, “The bitterness of poor quality remains long after the sweetness of a low price is forgotten.” Value and quality services will always improve not only the bottom line, but the community we serve as well.