We have all seen the various marketing techniques businesses use to get our attention. Catchy phrases such as “We sell for less” or “Low prices everyday” or the “We meet or beat our competitors’ prices.” If I am shopping for a service or product based solely on my out of pocket cost, these slogans would definitely have my attention. After all, everyone loves a good deal, right? Who doesn’t want to save their hard earned money and stretch that budget further?
Value goes deeper than just saving a few dollars. If it did not, everyone would be wearing the same clothes, driving the same car, living in identical houses, because the choices would be predicated on which product or service, could be obtained for the lowest price. Anyone can sell a service or product cheaper than their competitors. For a little while.
After the little while passes, the service is not as good as it was in the beginning. The employees that service your account are now changing once , sometimes twice per month. Morale is low, pay is minimum and the team servicing your account does not care to deliver the best service possible. The products that I buy are not delivered to my office anymore and I have to drive across town to pick them up.
Point being, “Anyone can do it cheaper.” The real question should be “Can they do it better?” All companies have overhead costs. Good employees are hard to find and need to be treated accordingly. They are going to command a higher wage. Premium products use higher quality ingredients. They cost more money. We strive to provide quality services to our clients. We are not the cheapest service provider. However, we pride ourselves on employee retention, friendly and attentive service, and most of all, a pleasurable working relationship with our clients. We love to help solve problems.
Follow this link for a good read :http://www.inc.com/vanessa-merit-nornberg/why-small-businesses-should-not-discount.html?cid=search